Case study
Velocity Motors Derby
A fast, modern dealership site that turns browsers into enquiries
At a glance
- Client
- Velocity Motors Derby
- Sector
- Used-car dealership
- Location
- Derby, UK
- What we did
- Dealership websiteLive stock listingsAutoTrader integrationPerformance
- Built with
- AstroJavaScriptAutoTrader integrationResponsive design
The challenge
Velocity Motors sell quality used cars in Derby with a simple promise: honest prices and no admin fees. They needed a website that matched that: fast, modern and able to show live stock and capture enquiries directly, rather than a slow page that let visitors slip away.
What we did
- 1
A speed-first build
Built the site for performance so it loads fast and feels instant. Visitors engage straight away instead of waiting on a slow page.
- 2
Live stock, clearly presented
Every car shown with price, spec, year, mileage, fuel and transmission, alongside AutoTrader “Good / Great Price” indicators that build buyer confidence.
- 3
Enquire in seconds
A frictionless enquiry and finance path via AutoTrader, so an interested visitor can reach out without hunting for a way to get in touch.
- 4
The whole buying journey
Finance, part-exchange, extended warranties and home delivery are all surfaced up front, with the no-admin-fees promise front and centre.
- 5
Built-in social proof
The dealership’s 4.7★ customer rating is woven into the page to reassure first-time visitors.
The outcome
- A fast, modern dealership site that shows live stock and captures enquiries directly.
- Every car presented with clear pricing, spec and AutoTrader price ratings.
- Buyers can enquire in seconds and arrange finance, part-exchange or home delivery, with no admin fees.
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