Case study
NVX Performance
A landing page rebuilt around the enquiry form: 4% to 12% conversion
At a glance
- Client
- NVX Performance
- Sector
- Vehicle-security retailer (insurance-approved GPS trackers & immobilisers)
- Location
- Greater Manchester, UK
- What we did
- Landing page redesignUX & conversionA/B testing
- Built with
- LaravelPHPMySQLJavaScriptFigmaLeadfnf
- Headline result
- 4% → 12%Landing-page conversion rate (A/B tested)
The challenge
NVX were driving paid and organic traffic to a landing page that looked fine but wasn't converting. The page loaded slowly and the layout made the enquiry form awkward to complete, especially on mobile.
We ran their traffic through Leadfnf, our in-house lead-tracking tool, to see exactly where visitors dropped off. The data was clear: a large share of visitors reached the enquiry form and then left without submitting.
What we did
- 1
Pinpointed the drop-off with Leadfnf
Instrumented the existing page to measure how far visitors got before leaving, isolating the enquiry form as the leak.
- 2
Rebuilt the page in Laravel
A fresh, fast-loading landing page engineered around a single clear conversion action, following UX best practices.
- 3
Simplified the enquiry form
Stripped the form back to what actually mattered and made it effortless to complete on any device.
- 4
Validated with A/B testing
Ran the redesign against the original so the improvement was measured, not assumed.
The outcome
- Conversion rate rose from 4% to 12%, roughly 3× the enquiries from the same traffic.
- Lower cost per lead, since more of the existing ad spend converted.
- The winning variant was confirmed through A/B testing, not guesswork.
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